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All Posts By

Suzanne Commerford

Bayside Real Estate Agent – David Cutler

I first began working with David when a Bentleigh based client of ours told us they were selling with Purple Bricks.  I was intrigued as Purple Bricks was new to the market and had a much different model to traditional real estate agents.

David then began referring some of his Vendors to us for listings ranging from $1million plus homes through to affordable entry level apartments throughout suburbs including:

Caulfield South

Caulfield North

Brighton East

However the project we are most proud of is the styling and David’s sale campaign of this renovated home in a heritage protected area of Hughesdale.    Whilst our common client ultimately made some selections and changes to the property styling to incorporate some of their own artworks it was still a fantastic presentation at the end of the day and the Vendor went on to achieve a suburb record.

David has certainly proven the Purple Bricks model throughout the Bayside area with over 60+ sales completed and another 7 or so current listings at the time of writing.

Personally David is very professional and particularly diligent which is why I would choose him to sell my home.

If you want to check out the Purple Bricks option call David on 0416 845 458.

Doncaster Real Estate Agent Profile – Jessamy Lomax

If you are selling your home in the Doncaster area, we can’t more highly reccomend Jessamy Lomax.  Jessmay works with the Philip Webb team as a Sales Consultant.  In the past year we have worked for Jessamy and her Vendors to style property for sale in Templestowe, Doncaster, Bulleen, Donvale and more.

We were introduced to Jessamy by a client of ours whose renovated property was going to market in Willow Bend Bulleen.

Since then we have been in a position to observe Jessamy’s work as a Real Estate Sales Consultant.  The stand out for us has been her diligence and professionalism.  Everything is organised quickly, efficiently and effectively on behalf of her vendors.

Jessamy is also getting results.  Most recently this property at Esdale St in Nunawading which we styled on behalf of Jessamy’s vendors sold before auction.

You can contact Jessamy at Philip Webb Real Estate’s Doncaster Office on 0448 229 973.

Melbourne Property Styling Blogs

Dulux Colour Trends 2018 Blue Biro

Melbourne Property Styling Blog Inspiration

Even Property Stylists need inspiration from time to time.

After styling homes across Melbourne day in and day out, we are always on the hunt for new, effective and compelling ways to display accessories, hang art, style a bed and arrange cushions.

Here are some of the places that we get our Property Styling Inspo fixes.

Have I missed any gems?  Comment below and tell me the property styling and interior design blogs that get you fired up (creatively).

If you are hunting down the latest Colour Trends, insights from international fairs,  how to tips and hints and much more, you’ll find local Melbourne based property styling inspiration in these blogs.

Even now, despite our experiences in hundreds of living rooms across Melbourne, we can still be surprised by tricky room layouts and confounding focal points.  That’s why I love articles like this one from Chris Carroll of TLC.  Its those handy and often practical ways to reassess a space to get the best out of it.  If something in the layout of furniture at home is not right with you then check out this Blog Post.

We are refreshing our Melbourne Property Styling themes.  If you are familiar with our work you may note that we have three key property styling themes, Mod Oz, Global Luxe and Nordic Coast.  These themes are currently going through a refresh and we are building out Property Styling & Renovation Guides to complement them.  So I was super excited to read Rebecca Judd’s review of the latest colour trends by Dulux.  My favourite new season colours are Flooded Gum, Mornington, Century Mist, Smokey Quartz, Ruski, Blue Biro and well, almost all of them!

Check them all out here.

 

*Image Credit: Dulux, Styling Bree Leech, photography Lisa Cohen.

Property Styling Suppliers

We’ve included in this post some of our primary suppliers of Property Styling Stock so that you can make an informed decision about which property stylist to use.  We’ve made a decision not use budget or cheap options for property styling stock for a couple of reasons.

  1. The quality doesn’t withstand the rigours of property styling work.
  2. It’s evident.

So here are some of major suppliers of furniture and accessories for you to check out.

Property Styling Suppliers – Furniture

Our main furniture items are supplied in Melbourne by wholesalers like:

Globewest

SK Designer Living

Innovatec

 

Property Styling Suppliers – Cushions and Throws

Albi

Madras Link

IDC Creations

Sparkk

 

Property Styling – Floor Rugs

Bayliss

IDC Creations

United Interiors

Property Styling – Art Suppliers

United Interiors

 

Property Styling – Accessory Suppliers

Papaya

Swing

Nel Lusso

Albi

 

Property Styling – Lighting Suppliers

SK Living

Beacon

Albi

 

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If you know of anyone passionate about property, renovating and interior design we are quickly expanding nationally and are offering franchises as well as just one Regional Management opportunity in each state. 

Property Styling Prices in Melbourne

Property Styling Prices Melbourne

Would you like to know more about property styling prices in Melbourne?

In our Melbourne Property Styling Price Guide you’ll get reliable data from the 2016/17 financial year about both the property styling prices but also and more importantly your expected return on investment.

How would you like to make $1947 for every $1 you invest? Me too!

Well that is what our client’s have averaged over the past year.  That’s a return on investment that is up there with some of the most trusted and reliable home improvements before sale.  The RoI comes in time savings, peace of mind and physical dollars in your back pocket.  It’s important to understand property styling pricing in the context of it’s rewards and returns.

Property Styling Prices – Melbourne 2016/17

  • Average price of all property styling services in Melbourne 2016/17

    $3,002

  • Average price of *Partial Property Styling – Melbourne

    $2,376

  • Average price of Full Property Styling – Melbourne

    $3,400

*Partial Property Styling refers to usually owner occupied homes where only some furniture and accessories are provided along with design support.  This could also include vacant properties where the vendor elects to exclude some rooms from the property styling project.

Property Styling Melbourne
Property Stylists Melbourne

Property Styling Prices – Melbourne 2016/17

  • 1 Bedroom Property Styling Price Average*

    $1,373

  • 2 Bedroom Property Styling Price Average

    $2,325

  • 3 Bedroom Property Styling Price Average

    $3,121

  • 4 Bedroom Property Styling Price Average

    $4,900

 

 

*The average referred to is inclusive of both partial and full property styling services for homes of the nominated size.

Property Styling Prices – Benefits and RoI

  • Reduction in Days on Market

    37% reduction in days on market.  Homes we style sell on average 36 days faster than the suburb average.  This is a direct return on investment, saving you real dollars in mortgage payments.

  • Improvement on Suburb Clearance rate

    20% improvement on suburb clearance is achieved, which means that your chances of selling are improved. 98% property styled by us sells which equals peace of mind for you.  The current clearance rate in Melbourne hovers around the mid 70% mark.

  • Sell your home for more

    8% improvement on the suburb average and 5% improvement on your advertised price is achieved on average through property styling.  For our customers over the past year that has meant an extra $61,500 on average in real dollars in their back pocket come the final sale price.

  • Return on Investment

    For every $1 invested in property styling with us, our clients are averaging a return of $1947.  Not bad, if we don’t say so ourselves!

Property Styling Melbourne Fitzroy

Why the difference in Property Styling Prices between 3 and 4 Bed Homes?

The main reason for the jump in the average property styling prices for a 4 bedroom home (compared to a 3 bedroom home) is due to the fact that most 4 bed homes will have a second living space.

They are also more likely to have a study and a secondary dining space (ie a formal dining and an informal meals space).  It is often the case that homes of this size will also have more than one outdoor space.  Often these areas will have larger entry or foyer and hall spaces as well.

Ultimately it’s not the 4th Bedroom that adds so much to the property styling price but the ancillary rooms that come with larger homes.

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If you know of anyone passionate about property, renovating and interior design we are quickly expanding nationally and are offering franchises as well as just one Regional Management opportunity in each state. 

Jim’s Property Styling Suppliers

Jim's Property Styling Stock Melbourne

After price, one of our client’s first questions is about the quality of Jim’s property styling stock.

It’s a great question to ask your stylist, and it’s also the first question we ask our customers when they start the process of comparing property styling quotations!  It is often the quality of the property styling stock that can be the greatest variable in how and why stylists quotations will differ.  This article about Jim’s Property Styling stock will hopefully answer many of your questions.

What is Property Styling Stock?

Property styling stock is the furniture, accessories, artwork, linen, floor rugs, lamps and much more that you will be hiring when engaging a property stylist.

This property styling stock is usually housed in a warehouse, which is what we do.  However, depending on the size of the property styling business it may be kept in the stylist’s home or garage or an offsite storage facility if they don’t have a dedicated business premise.

Here are just a few of the sources of property styling stock used in the industry:

  • Retail Purchasing The stylist simply buys at Adairs, Kmart, Ikea, Beacon or other retail store just like any consumer
  • Wholesale Purchasing: The stylist sources stock not available directly to the public, at wholesale providers and prices* (This is primarily how we purchase)
  • Importing: The stylist imports stock in bulk quantities, this activity is usually limited to only the largest property stylists. (We’re not there yet!)
  • Seconds and samples: The stylist, due to their industry contacts, is offered seconds, ex-display items and samples at a discounted price* (we are sometimes able to get samples and exdisplay artworks from our suppliers like Bayliss Rugs and United Interiors)
  • Liquidators and Auctions: The stylist can often source and attend commercial auctions and clearances allowing them to pick up various as new or unboxed ex display items* (we also purchase in this manner)
  • E-Bay, Buy Sell Swap pages and Gumtree: This generally involves buying used goods and whilst its not a practice we engage in it can happen across the industry.  Sometimes you can get a fantastic outcome and I am all for reusing and recycling but there is also a greater array of risk and the stock is effectively ‘used’ or often tired
  • Op Shops and Flea Markets:  This is quite similar to Ebay and Gumtree in the risk level.  Again not something we do but, its not an unheard of practice.  Although I do proudly, and with a lot of personal enjoyment, love browsing the shelves of ops shops for  buy second hand books for our property styling
Property Styling Melbourne Fitzroy

Property Styling Stock Quality Varies

Even when purchasing wholesale, which is how Jim’s property styling stock is acquired (except for secondhand books which I love sourcing from Op Shops!), the quality of the stock can vary greatly.  This variation can even occur within the stock ranges held by a supplier.

We’ve experienced first hand that we can buy amazing occasional chairs from one supplier but that the entertainment units they supplied were of a noticeably poorer quality and in the end they didn’t stand up to the rigors of our industry and have been phased out.    It’s critical to be able to strike a balance when selecting property styling stock to ensure that the furniture you purchase is:

  • On trend by not trendy
  • Damage resistant and durable – some materials like glass, colours or types of fabric are more prone to damage and deterioration
  • At a sustainable or commercially viable price point

It’s important to have an understanding of what quality of stock will be supplied in the course of your property styling.   To determine this you need to be able to consider where and how your stylist is sourcing stock and from who.  We are open about the stockists and suppliers we have used in our business.  We are proud of our suppliers and use suppliers whose product we are in turn proud to use.

You can check out our suppliers here.

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Age and Condition of Property Styling Stock

The turnover of stock can also impact the overall effect of the staging.  A property stylist may have the highest quality lounge but if it has been moved 52 times over three years, it will inevitably begin to show signs of wear and tear.

As a guide the Jim’s Property Styling stock is on average 18 months old (as at June 2017) and we have a plan for property styling stock rotation that involves turning over stock either when its damaged and cannot be repaired without visual impact or its stained or marked and can’t be professionally cleaned.  Otherwise our ideal stock rotation involves:

  • Major Furniture Items – 3 years
  • Lighting – 2 years
  • Art – 2 years
  • Linen – 2 years
  • Rugs – 2 years
  • Accessories – 12 months
  • Cushions and Soft Furnishings – 12 months

At the end of its useful life (to us) we make our Jim’s Property Styling Stock (much of which is still in amazing condition) available online for purchase and will sometimes make slightly damaged stock available through here too.

Jim's Property Styling Stock Melbourne