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Property Styling

Ask our Home Stylist

Home Stylists

Do you have a question for our Home Stylist?

Are you preparing your home for sale or would you like to improve a room in the home you are living in now?

Ask our Home Stylist any question and we’ll get back to you with a response.  Post your questions on our Instagram or Facebook page or send it to hello@jimsinteriordesign.com.au.   While many of our team have qualifications and training specially in Interior Design, my focus are the affordable, cosmetic DIY improvements that as a Home Stylist I always recommending to my clients who are preparing a home for sale.

Every day I am asked home styling questions like:

What should I do with this kitchen?

Does it matter that there is no robe in this bedroom?

Should I style this room as a bedroom or a living room?

Is there anything I can do about these old tiles?

This old Air Conditioner is an eyesore – do I take it out or leave it there?

Can I do anything about this old screen door?

Is Mission Brown ever going to come back ‘in’?

Should I recarpet or polish the floorboards?

What is a good option for a flat packed kitchen?

However the most significant and frequent question I am asked is:  With a limited budget what should I do to prepare my home for sale?

Whilst my answer is almost always property styling, there are critical home improvements, cleaning, landscaping and repair jobs I am constantly suggesting to my clients.

In my experience as a Home Stylist there are common and easily DIYed fixes and improvements that can be made which have a reliable return on investment.  Over the coming weeks we will be building our library of DIY videos, tips and hints on how to improve your home irrespective of whether you are styling to sell or styling it to stay.  If you would like the advice of an experienced Home Stylist hit us up with your questions anytime.

As Home Stylist’s, we love to help.

Personally my passion for helping women learn to independently tackle home repairs and improvements has really helped.  I love being able to show and teach other women, in particular, how to do things like paint anything!

I have refurbished screen doors, window frames, hung my own curtains, painted fences, changed over light shades and so much more.  Not only do these maintenance related activities save money in the long run these small cosmetic improvements can ensure you keep your available home styling budget for the bits you can’t DIY, maximising the outcome!

So if you have a question, or want advice,  just ask this Home Stylist for help today.

Falling Clearance Rates Affecting Vendors

Falling Clearance Rates

What do Melbourne’s Falling Clearance Rates mean for Vendors?

Falling clearance rates have made selling your home in the current market environment (Winter / Spring 2018), a nerve wracking experience.

As Melbourne is affected by falling clearance rates, some weeks by more than 10-15% on the same time in the previous year, the reality of discounting your property is beginning to set in.

The peak of the market appears to have been around September last year according to some financial analysts, like David Koch.  Vendor’s are experiencing:

  • Increases in the time it takes to sell their home, although this remains variable depending on your location and property type
  • Reduction in interest levels in their property with fewer people even bidding at auction or showing up to home opens
  • Reduction in clearance rates from the high 70%’s to the low 60%’s on average
  • Increase in the discounting (price reductions) on listed properties.  In Melbourne discounting on property (ie dropping the price to get a sale has increased from 4.5% to closer to 6%.

Many prospective property buyers are withholding offers prior to auction that they would have previously made, they are willing to wait it out and see how much further the overall property market may drop.

This environment isn’t always consistent.

There is still strong competition for homes that meet the criteria for Stamp Duty savings on offer to first home buyers.   If you have a home for sale in the sub $750k mark you are likely still experiencing competition at that price point.

Conversely celebrity Buyers Agent Nicole Jacobs highlighted as early as May this year, that tough times are ahead for the premium end of the property market.  The entry level for this category is around $2.5 to $3m but in terms of property we have been styling we are seeing the market being affected once concessional rates for stamp duty savings drop out.  This is generally $750k upward and it’s certainly affecting the $1m – $2.5m price category.

Nicole Jacobs noted that:

“Vendors needed to meet the market on price once you get into this bracket of property. Once the market is met, competition takes over and the result is usually still weighted in favour of the vendor.   Get it wrong and the property no longer attracts competition among anxious buyers.”

Under quoting also hasn’t completely left the scene, it remains a culprit in this situation.  In passing property in, often on a Vendor Bid, you will then see the same property advertised for Private Sale most often with an asking price over the original quoted price range.

Moreover we’d argue that you’d also need to do the work to the property to meet the Buyer’s expectations.

Gone are the days of putting a property to market in any condition and expecting a quick sale for a premium price.

Not only do you need to meet the market on pricing, preparing the property for sale with cleaning, repairs, cosmetic improvements, landscaping and property styling, is often the most reliable way to a) get your property sold and b) achieve the price you are hoping for.  Nicole Jacobs noted that properties which are compromised by way of either location or being un-renovated or with maintenance issues, will find it tough compared to properties that aren’t compromised in this way which are still achieving sales outcomes within their stated ranges.

In response we are seeing a couple of trends emerging;

  • Withdrawal or delay of plans to put a property market – if people don’t have to sell they aren’t
  • Higher degree of investment in property presentation in addition to property styling
  • Extended sale campaign periods with often more significant post auction periods of negotiation
  • Increased shift away from Auction to Private Sale with greater planning for potentially longer campaigns

Nicole’s Advice?

If you are going to market any time soon and this is your market, make sure you have prepared your property as best that you can.

Be realistic with the price and know your competition.

You are more than likely to be buying back into the same market, so in order to move forward, you may need to compromise on one end to buy at the other.

The clear message is: meet the market or be on the market for some time.

The market is changing and it is now time for buyers to have the upper hand.

If you would like assistance to prepare your property as best as you can for sale, feel free to call us on 131 546 for a complimentary consultation.  You could also leave your details here and we will send more information.

Our main aim is to reduce the stress of styling to sell your home and save you time and money.  We can act as a one stop shop to organise everything from repairs, to minor renovations, landscaping, cleaning and more.  We also provide a Style Now Pay Later service so you can get all of this work done using our Layby service.

Download our E-Book – The Jim’s Guide to Selling your Home for More for a step by step guide to help you deal with the challenges of the property market in 2018.

Here are just a few of the strategies you need to get right covered in detail in the guide:

  • Know the market better than anyone else.
    Don’t rely on the advice of well-meaning friends and family to tell you what your property is worth.    Consider getting your own valuation or subscribing to a property information service that gives you inside information on recent sales in your area.
  • Choose the right agent.
    The right agent is not the one quoting the most your house might sell for.  If you’ve done step one you’ll know yourself what is a realistic appraisal and you won’t be tempted to simply go with the estate agent who suggests the best price.
  • Prepare your home for sale.
    This should include at least a major declutter, extensive cleaning, repairs and you might want to consider some quick cosmetic improvements that are most likely to give you a reliable, strong return on investment.

The Guide is supported by Jim’s Interiors who now offer professional home staging services.  Importantly we are making Home Staging and property styling available to everyone with LayBy.  Just a 10% deposit, no interest ever and the ability to pay it out in full whenever you want means you can package up professional advice and trades to help you sort, fix and stage your home.

We’re offering any Jim’s customers who are planning to sell their home in 2016 a free Home Staging consultation and report outlining what they can do to maximise their sale price.  To claim the free consultation worth $440 click here.


If you know of anyone passionate about property, renovating and interior design we are quickly expanding nationally and are offering franchises as well as just one Regional Management opportunity in each state. 


Property Styling Bentleigh East Kitchen Dining
Property Styling Bentleigh East Living Room

Property Styling Supports Townhouse Property Developers achieve Higher Clearance Rates

Townhouse Developments are offering buyers more choice and a slightly easier access point into their suburb of preference.  This shift to Townhouse or Townhome development was discussed in a recent article after research was released from PRDNationwide that showed townhouse development approvals growing at a rate of 126% per year since 2011.

Dual occupancy townhouse development’s do have some more challenges, most often the need for a Planning Permit from Council in addition to the Building Permit.  However once this hurdle is overcome the dual occupancy townhouse development is becoming one of the most popular ways to capitalise on Melbourne land values.

In my own street alone there are eight dual occ developments right now, at various stages of completion, ranging from advertising for planning permits through to a current private sale campaign.

Jim’s Interiors is a specialist in property styling for property developers, owner builders and building companies to complete their property development projects.  Our primary aims are to:

Reduce the stress of getting to the finish line

Reward our repeat and referral customers

Offer flexible access to our services by introducing Style Now Pay Later

In particular it is our Style Now Pay Later service that can take the sting out of the many final expenses it takes to get to the finishing line of a property development project.  You’ll often find that Jim’s are going out of their way to help property developers and builders by organising other finishing touches that especially small to medium volumne builders could use the help with.  We can organise:

Curtains and Blinds


Final Project Cleans

Almost anything else you need a hand with

If you have a property development project underway, email us your floor plans: hello@jimsinteriordesign.com.au or call us on 131 546 for an obligation free quote.  We are currently offering incentives for our many and often repeat Developer and Builder clients including:

  • Discount on packages
  • Longer duration styling packages
  • Ability to finance via Style Now Pay Later the finishing touches including the Final Clean, Landscaping and much more as well as the Property Styling.

Follow us on our social media channels to keep up to date with our latest projects styling new property developments across Melbourne.

Melbourne Property Styling Blogs

Dulux Colour Trends 2018 Blue Biro

Melbourne Property Styling Blog Inspiration

Even Property Stylists need inspiration from time to time.

After styling homes across Melbourne day in and day out, we are always on the hunt for new, effective and compelling ways to display accessories, hang art, style a bed and arrange cushions.

Here are some of the places that we get our Property Styling Inspo fixes.

Have I missed any gems?  Comment below and tell me the property styling and interior design blogs that get you fired up (creatively).

If you are hunting down the latest Colour Trends, insights from international fairs,  how to tips and hints and much more, you’ll find local Melbourne based property styling inspiration in these blogs.

Even now, despite our experiences in hundreds of living rooms across Melbourne, we can still be surprised by tricky room layouts and confounding focal points.  That’s why I love articles like this one from Chris Carroll of TLC.  Its those handy and often practical ways to reassess a space to get the best out of it.  If something in the layout of furniture at home is not right with you then check out this Blog Post.

We are refreshing our Melbourne Property Styling themes.  If you are familiar with our work you may note that we have three key property styling themes, Mod Oz, Global Luxe and Nordic Coast.  These themes are currently going through a refresh and we are building out Property Styling & Renovation Guides to complement them.  So I was super excited to read Rebecca Judd’s review of the latest colour trends by Dulux.  My favourite new season colours are Flooded Gum, Mornington, Century Mist, Smokey Quartz, Ruski, Blue Biro and well, almost all of them!

Check them all out here.


*Image Credit: Dulux, Styling Bree Leech, photography Lisa Cohen.

Property Styling Suppliers

We’ve included in this post some of our primary suppliers of Property Styling Stock so that you can make an informed decision about which property stylist to use.  We’ve made a decision not use budget or cheap options for property styling stock for a couple of reasons.

  1. The quality doesn’t withstand the rigours of property styling work.
  2. It’s evident.

So here are some of major suppliers of furniture and accessories for you to check out.

Property Styling Suppliers – Furniture

Our main furniture items are supplied in Melbourne by wholesalers like:


SK Designer Living



Property Styling Suppliers – Cushions and Throws


Madras Link

IDC Creations



Property Styling – Floor Rugs


IDC Creations

United Interiors

Property Styling – Art Suppliers

United Interiors


Property Styling – Accessory Suppliers



Nel Lusso



Property Styling – Lighting Suppliers

SK Living





If you know of anyone passionate about property, renovating and interior design we are quickly expanding nationally and are offering franchises as well as just one Regional Management opportunity in each state. 

Property Styling Prices in Melbourne

Property Styling Prices Melbourne

Would you like to know more about property styling prices in Melbourne?

In our Melbourne Property Styling Price Guide you’ll get reliable data from the 2016/17 financial year about both the property styling prices but also and more importantly your expected return on investment.

How would you like to make $1947 for every $1 you invest? Me too!

Well that is what our client’s have averaged over the past year.  That’s a return on investment that is up there with some of the most trusted and reliable home improvements before sale.  The RoI comes in time savings, peace of mind and physical dollars in your back pocket.  It’s important to understand property styling pricing in the context of it’s rewards and returns.

Property Styling Prices – Melbourne 2016/17

  • Average price of all property styling services in Melbourne 2016/17


  • Average price of *Partial Property Styling – Melbourne


  • Average price of Full Property Styling – Melbourne


*Partial Property Styling refers to usually owner occupied homes where only some furniture and accessories are provided along with design support.  This could also include vacant properties where the vendor elects to exclude some rooms from the property styling project.

Property Styling Melbourne
Property Stylists Melbourne

Property Styling Prices – Melbourne 2016/17

  • 1 Bedroom Property Styling Price Average*


  • 2 Bedroom Property Styling Price Average


  • 3 Bedroom Property Styling Price Average


  • 4 Bedroom Property Styling Price Average




*The average referred to is inclusive of both partial and full property styling services for homes of the nominated size.

Property Styling Prices – Benefits and RoI

  • Reduction in Days on Market

    37% reduction in days on market.  Homes we style sell on average 36 days faster than the suburb average.  This is a direct return on investment, saving you real dollars in mortgage payments.

  • Improvement on Suburb Clearance rate

    20% improvement on suburb clearance is achieved, which means that your chances of selling are improved. 98% property styled by us sells which equals peace of mind for you.  The current clearance rate in Melbourne hovers around the mid 70% mark.

  • Sell your home for more

    8% improvement on the suburb average and 5% improvement on your advertised price is achieved on average through property styling.  For our customers over the past year that has meant an extra $61,500 on average in real dollars in their back pocket come the final sale price.

  • Return on Investment

    For every $1 invested in property styling with us, our clients are averaging a return of $1947.  Not bad, if we don’t say so ourselves!

Property Styling Melbourne Fitzroy

Why the difference in Property Styling Prices between 3 and 4 Bed Homes?

The main reason for the jump in the average property styling prices for a 4 bedroom home (compared to a 3 bedroom home) is due to the fact that most 4 bed homes will have a second living space.

They are also more likely to have a study and a secondary dining space (ie a formal dining and an informal meals space).  It is often the case that homes of this size will also have more than one outdoor space.  Often these areas will have larger entry or foyer and hall spaces as well.

Ultimately it’s not the 4th Bedroom that adds so much to the property styling price but the ancillary rooms that come with larger homes.


If you know of anyone passionate about property, renovating and interior design we are quickly expanding nationally and are offering franchises as well as just one Regional Management opportunity in each state.